In September 2005, Rival Technologies Inc. purchased a technology with the potential to provide an upgrading process for heavy crude and oil sands bitumen.

TRU Oiltech Inc. was created, laboratory scale research and development rejuvenated, resulting in a next generation primary upgrading technology, the TRU™ process. The process cost effectively produces a premium, pipeline grade, synthetic crude oil branded TRULITE™ and is now ready for continuous feed pilot testing by heavy oil producers and refiners worldwide.