
Daily management and execution of an IR strategy is paramount to the success of a campaign. To be effective, an IR program requires dedicated personnel to co-ordinate both lead generating efforts and communications efforts that must go "beyond the press release". Proactive communications, press release drafting and daily interaction with investors are just some of the tactics employed. By watching the metrics that coincide with our clients programs, we have been able to maximize our efforts, and become more productive at raising awareness.
(See chart below)