5 things that have influenced pharmaceutical digital marketing expansion

Pharmaceutical companies have been increasing their investment in digital marketing strategies including websites, e-marketing and social media, despite the potential risks that lurk just below the surface like so many stinging jellyfish that tend to hug the mid-Atlantic Coast this time of year.

But despite the lack of a comprehensive regulatory framework for direct-to-consumer social media marketing, adverse event monitoring and reporting, and fuzzy return on investment, a recent report from Cutting Edge Information, based in Durham, North Carolina, found that digital marketing as a percentage of marketing mix rose to its highest level last year. Digital channels are defined in the report as owned websites, sponsored websites, ad spots, banner ads paid search, mobile and social media including blogs, LinkedIn and Facebook, Twitter, Flickr video share portals like YouTube and forums.

READ MORE:http://medcitynews.com/2012/08/5-things-that-have-influenced-pharmaceutical-digital-marketing-expansion/